Red Snapper Social Media respects your advertising budget and designs Pinterest to as such building engagement between your business and audience. (Photo Courtesty Avi Naim, Unsplash)
Pinterest reports that 97% of top searches on Pinterest are unbranded. So, with that being said, Pinterest is a viable option to reach your audience before they make their buying decision. Pinterest has an audience of 459 million people using Pinterest every month. 60% of the Pinterest audience are women. The Pinterest interactive insights run deep on PInner demographics, interests and behaviors. With these valuable insights we can target an ad campaign that is narrow and precise.
Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration and more, i.e., hobbies and interests. Every idea on Pinterest is represented by a Pin, which is an image that is searched and saved by Pinterest users. Pins can also link back to websites which is one reason why Pinterest is great for driving traffic and sales. Red Snapper Social Media will discuss whether Pinterest is a viable social media platform to showcase your brand for generating revenue and profits. Pinterest is a major social media resource as it acts as a resource for many users preparing to make a purchase. 40% of Pinterest users have a household income of $110,000 or more.
When using Pinterest for business, it is recommend that a link be added to a website with each Pin, which could be, a blog post, online store or website. Adding links to Pins makes it very easy for a Pinterest user to find out more about that Pin and eventually go on to make a purchase. 87% of Pinners have purchased a product as a result of Pinterest. One-half of all U.S. millennials use Pinterest each month. The biggest interest on Pinterest is food, fashion, auto, interiors and travel.
(Photo Courtesy Above Ryan Riggins, Unsplash)
93% of Pinners use Pinterest to plan purchases. If you have not set-up a Pinterest Personal Profile, we will accomplish that for you. We will also convert your Pinterest Personal Profile to a Pinterest for Business Profile. Pinterest successful formula of getting users to spend hours on the app. are 4 key features.
- Pinterest Search: Instead of thinking of Pinterest as a social network, think of it rather as a search engine for images. A Pinterest user will simply search for a product, such as shoes, and thousands of Pins will appear from fashion brands, online retailers, influencers, and other Pinterest users will show up. If your brand is a shoe product, you will want your image to show up on this Pinterest user search. Similar to Google, Pinterest will serve up (SERP) the best results for that keyword search.
- Feeds: Pinterest has created 3 Feeds that one can browse Pinterest. The Home Feed, the Explore Feed and the Following Feed.
- Pins: Pinterest revolves around high quality images called Pins. It is best to link a Pin to a blog, website or online store. It is critical to create eye-catching Pins with informative captions to generate a Pinterest following.
- Boards: Pinterest Boards are where you save your Pins. As a brand or business, having a collection of boards to organize and categorize your Pins so your followers can easily search, find and follow the boards that interest them. (Photo Below Cassidy Phillips, Unsplash)
